Thursday, 1 September 2011

Personalized Advertisement in Korea

We received an advertisement from the GS supermarket in seoul. I agree that that wold normally not warrant a blogpost, however this was quite special in the way that it was personalized. This advertisement contained 10% discount coupons for the items we most frequently brought at GS. In the order of frequency, so ham was on place one, followed by milk, eggs, laundry detergent, chicken meat, cornflakes, cheese, butter and kim. 

I didn't really decide yet if i like that (are they also saving which brand of condoms we prefer? when do they delete these data? do i want my landlord to know what we buy?), but I'm quite fascinated. The woes and wonders of modern technology....



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